Photography for Interior Design and Furniture magazines
A photography service finalised for editorial use can be aimed at spaces with a distinct personality of any kind: villas and apartments in aged or modern buildings, country homes or residencies in the city, recent renovated areas or projects with a strong imprint inspired by a particular style, lofts, showrooms, and projects exclusive to real estate.
My photographic approach
I believe that flipping through a magazine on architecture and furnishings is a relaxing and regenerating moment: to fill one’s eyes with harmony, with photography shoots of dream homes, to imagining which sensation of well-being the person living in them receives, to surprise yourself when discovering diverse stylistic choices, the contrasts between materials and colours, and to find inspiration for your own projects.
Photographing interiors and architectural projects for magazines in the sector is one of my principal specialisations. The industry of interior photography in order to publish your work has specific rules and is in constant search for creative proposals of value. After years of work in this sector, I know how to understand and interpret the needs of magazines, and I have stable collaborations with journalists in the sector and magazines such as Ville&Casali.
I have acquired the proficiency to transform a project of an interior space into a home that should be on the front cover, being able to recount a story of style, and I know how to help you evaluate if a housing project can become the protagonist of a journalism service.
I help owners, private companies, architects, firms, and brands of interiors to create a photographic shoot with the right standards adapted to eventually be proposed to a magazine.
To whom
Interior photography for an editorial purpose can come from different needs:
• to show the remodelling or restyling project of an architectural or consulting furniture firm that wishes to dote itself with a valued portfolio, therefore giving it visibility on a national level
• to bring to life the home owner’s dream of immortalising a renovation of their home, or to celebrate the atmosphere of the house with a strong affectionate value, such as a dwelling of the family
• a furniture or material brand for interiors (wallpaper, resins, ceramics, accessories), that wants to show a real setting that is significant for their own products
• a real estate agency that wishes to highlight a significant offer in their portfolio
• to propose, through agencies specialised in their sector, the rental of a space as a cinematographic location, for advertisement spots, or a set for photographers, videomakers, and artists
My photographic approach
As a photographer specialised in interiors, I bring value and place the work of the architects and professional companies in prominence, that need to render their projects visible and suited to be published in magazines of their sector.
I direct my sensitive eye to the beauty and details, to my capacity of image composition, and to the use of light to document the projected work of interiors, rendering them appreciable by public readers and those who share a passion for this work.
The photography service begins with a discussion with the client to understand the essence of the project and to study the environment that needs to be photographed, in order to highlight its personality and use natural light in the best possible way. It is just as important to prepare the spaces, either by myself or with the help of my stylist, to obtain the best possible photographs. Nothing – details, angles, perspectives– is left to chance, and each shot is studied to give the best narrative effect and resolution on printed magazines.
What my interior photography services are comprised of
My service consists of a selection of digital photographs, chosen together and post-produced in order to be ready for magazine publications or for personal use in one’s own portfolio.
If requested, I can also ask a specialised journalist to write the text, or I can involve myself with the editorial staff of the magazine to write the text after being in contact with the client.
If requested, I can create visual content for social media networks– (photos for posts and videos for stories, reels, and IGTV)– in order to create social media posts with a researched and coherent mood, giving more visibility to the project.
Since my work is always specifically created and detailed based on the structure, contact me to explain your needs and to have a personalised quote.
Costs and organisational information
The fee depends on many variables, such as the size and complexity of the home and the final use of the images. My styling service is also varied based on diverse parameters.
For photography services outside of Rome, one would have to consider transportation/travel costs, and, if requested, the styling service.
I am also available to conduct my services abroad. In these cases, it is important to get in touch ahead of the shoot to organise the travel, and to evaluate the best period to conduct the photoshoot (based on light, temperature, and season).
At the time of contact, it would be necessary to send some photos of the home in order to understand the atmosphere to photograph, allowing me to evaluate the possibility of publication.